Digital Marketing Executive

Job description: Meetish Infotech Pvt Ltd is Digital Marketing Expert with end-to-end ownership of paid user acquisition for a B2C e organization. The person should be eager to learn, a big fan of metrics, mad about A/B testing, and optimization maniac and have a laser focus on growth, growth & growth.

If you live and breathe digital and content marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital and content marketing strategies across all digital channels.

Website: www.uepaki.com

Experience: 4-6 years.

Salary: - 4.8 Lacs - 6.5 Lacs / annum

Gender: - Any

Required Candidate profile:

Skills:

Responsibilities:

Perform technical audit (log file analysis, site crawl, etc.) to maintain optimal crawl efficiency.
Audit and perform a backlink analysis to maintain a diverse and healthy link profile.
Perform technical audit (log file analysis, site crawl, etc.) to maintain optimal crawl efficiency.
Plan and execute all digital marketing processes, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
Audit and perform a backlink analysis to maintain a diverse and healthy link profile.
Design, build and maintain our social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan ongoing customer acquisition and retention strategies.
Drive new customer acquisition via channels including; PPC, SEO, Paid Social, Display and Affiliates.
Proven working experience in digital marketing.
Create, curate, and manage all published content (images, video, written and audio/podcast)
Development of brand awareness and online reputation. Content management.
Conduct online advocacy and open a stream for cross-promotions.
Develop and expand community and/or influencer outreach efforts.
Partner with design & tech teams to develop more effective means of leveraging social networking channels.
Develop scalable processes for social operations (campaigns, sweepstakes, apps, etc)
Drive new acquisition by using digital channels - Facebook/Instagram/Google/
Drive sales & booking numbers.
Drive repeat behaviour through digital channels, working with CLM
Leverage in-house tech to influence Customer Lifecycle, Hyperlocal engagement

Preferred Qualifications/ Skills

Web ranking improvement, organic search, SEO, SEM, SMM, PPC and online reputation.
Knowledge of SMO and maximizing followers on Facebook, Twitter, LinkedIn, Instagram and Pinterest.
Using social media for lead generation and digital marketing. Configure, review and report website performance using webmaster tools, XML sitemaps, analytics, etc.
Familiarity with the tools of the trade like SEMrush, Ahrefs, Moz, Alexa etc. Keywords identification & selection as per brands competition.

Requirements:

Experience with managing relationships with external websites and successfully acquiring backlinks.
Deep understanding of keyword research process to identify opportunities.
Solid understanding of on-page optimization best practices and techniques.
Strong understanding of search engines and link structure of the Web.
Strong understanding of web mark-up, including HTML, CSS, and Schema;
Good knowledge of SEO Tools such as Goole Search Console, Google Analytics, Screaming Frog, SEMrush, Majestic, and Ahrefs.
Worked on ORM to improve the overall image of the website.
Worked with the technical team to fix information architecture and usability issues.
Monitor the effectiveness of SEO and marketing programs in terms of leads and traffic.
Troubleshoot poor ranking and develop improvement strategies.
Prepare comprehensive strategy updates, reports, and forecasts.
Audit site to identify gaps in technical SEO.
Reviewing and analyzing websites for areas that can be improved and optimized.
Analyzing keywords and SEO techniques used by competitors
Collaborate with Marketing, Sales and Product Development team
Communicate with industry professionals and influencers via social media to create a strong network.
Experience with B2B global SaaS start-ups would be a plus.

Technical skills required:

3+ years of SEO experience.
Knowledge of standard and current SEO practices.
Knowledge of HTML/CSS.
Experience with SEO reporting.
A demonstrated track record of increasing rankings, traffic, and or revenue while managing and executing search engine optimization strategies and tactics.
Familiarity with relevant tools (e.g. SEMrush, Ahrefs, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, Web Trends), etc.
Excellent communication skills.

Soft skills required:

A hard-working, humble disposition.
Capacity to communicate well with stakeholders as well as team members
A quick thinker who can adapt to a fast-paced start-up environment and work with minimum supervision.

Qualifications:

Bachelor's / Master’s degree

Interview Procedure:

Candidates will be analysed over a round of interviews including but not limited to;

1. Personal Interview

2. Theoretical Interview

3. Technical Interview

Role: Digital Marketer

Industry Type IT: Software, Software Services

Functional Area IT: Marketing, Advertising, MR, PR, Media Planning

Employment Type: Full Time/Part-Time

Employee Tenure: Probation/Permanent

Role Category: Online/Digital Marketing

Candidates should e-mail their resume/cv to [email protected] to enrol themselves for the opportunity.

Note: Candidates will be hired on probation period for the initial few weeks. We at Meetish InfoTech believes in housing creative and talented minds with firm beliefs and dedication to achieve big in their life. If joining a fun and a co-working space is your thing, you definitely need to join us! We are a space, booming with creativity and talent offering a diverse opportunity to all, irrespective of the field or the designation. Offering a unique one of a kind platform, our start up is here to be the right opportunity that each of you has been waiting for. With a team of goal driven professionals, we are here to empower one and all and grow together. Why not join us, and take your professional venture to a new height filled with creativity, talent, fun and convenience!

Company Details:

Meetish InfoTech Private Limited

CIN No. - U74999DL2018PTC340500

South Delhi, New Delhi- 110017