Senior Digital Copy Writer,Content & Strategy

Job description: Meetish InfoTech Pvt Ltd is looking for copy writers to create content for social media blogs, articles, product descriptions, etc. You should also be able to follow editorial guidelines when creating content.

This is not just a job description. It’s an invite.

Who you are…????

You’re into writing stuff because you love it and that’s who you are. For you, learning is not just a curve but a roller coaster that you are always thrilled to try. You have the funk, but you always seek the discipline of a ninja. Any project that you lay hand on becomes yours. Doesn’t matter it’s a 500-word LinkedIn article, 5 word Instagram copy or a 1500-word podcast script. You want it all. You’re on a quest to explore your possibilities as a writer while being handsomely paid. If this is you, we are all ears. Because this not a job description. It’s an invite.

Website: www.uepaki.com

Experience:  2-4 years.

Salary: - 6.0 Lacs - 8.4 Lacs / annum

Gender: - Any

Required Candidate profile:

Skills:

What will you do every day?

You will develop content for all our marketing communications, including marketing collateral, web-pages, blogs, article, website, e-mailers, social media, PR etc. You will also help distribute content across various mediums and platforms. Essentially, you will play a role wherever there is content involved across the company. Last, but not least, while you work hard, you should also be able to have fun at work and make friends with your colleagues.

What is the work like?

The types of projects and clients vary widely, although some copywriters may specialise in an industry sector. They may also specialise in producing copy for:

• Above the line advertising, which uses mass media like TV, cinema, interactive media, posters and radio scripts to promote brands.
• Below the line advertising, which uses less conventional methods that focus on direct means of communication, like brochures, leaflets, press advertisements and direct mail.
• The copywriter is responsible for taking a client's advertising brief and generating original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, jingles and scripts.
• Produce creative ideas for CRM campaigns as well as standalone requirements such as emailers, banners, push/WhatsApp notifications, sms, social media posts/ads, blogs, websites, newsletters, infographics, etc.
• Advertising Copywriting promoting "Reason to Buy" and "Reason to Believe" for paid performance. For Example, Facebook, Instagram, Google etc. The outcome expected is to make Click worthy content driving traffic to the Website and converted into purchases.
• Ideating everyday Instagram Posts and making captions based on Brand Personality and Brand Vision. The outcome expected is Instagram Page communicating clear brand philosophy and evoking emotions from community resulting in it being the most loved Page.
• Proofread copy before handoff to Design, Development, and/or print production.
• Work closely with the Art Director and Community Manager to develop and execute creative concepts for campaigns.
• Work independently, write both long and short copy – from print ads to advertorials; brochures to films, AVs and radio spots; social media posts to blogs.
• Convert briefs into delightful pieces of communication.
• To deliver out-of-the-box ideas

Ok, you're sold, but what are we looking for in the perfect candidate?

Develop long-form and short-form content for a range of mediums, including marketing collaterals, e-books, web-pages, blogs, articles, e-mailers, social media, PR, ad-copies, etc.

• Prepare content calendars, and facilitate content distribution.
• Coordinate with product and sales teams to develop collateral such as sales decks, one-pagers, technical documents, etc.
• Work with graphic designers to develop content for social media, paid ads, web-pages, e-books etc.
• Manage social media and paid digital marketing campaigns end-to-end.
• Collaborate with external partners to promote company created content.
• Carry out competitor research and help define the target buyer persona.
• Collaborating for campaigns with creative team, and designers.
• Conducting in-depth research on industry-related topics in order to develop original content.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• As the Senior Copywriter, you will be working in the content team to create copy that drives online direct response through various acquisition funnels.
• Conceive, develop and produce effective advertising campaigns
• Write clear and persuasive copy for websites, ads, brochures, funnels, landing pages, and emails, newsletters and more.
• Write long form copy and adapt your writing style as needed for the multiple campaigns
• Prioritize multiple projects, deliver highly effective and creative work
• Collaborate with team members at all levels to ensure projects are consistent with best practices, brand guidelines, compliance and overall project goals
• Write drip sequences and marketing collaterals aiming to convert opt-ins to paying subscribers

Requirements*

• 2-4 years of experience in content creation and marketing communications in the B2B space
  (experience in a product SaaS company would be ideal).
• Bachelors or Masters in English, Communication, PR, Journalism or Marketing
• 3-6 yrs. writing Content/Copy in a Marketing/Ad/Digital/Social media agency
• Ability to understand briefs & translate them into high impact content/ creatives
• Excellent command over written & verbal communication
• Understanding of Social, Mobile & Digital platforms/channels
• Ability to multitask & manage multiple projects with tight deadlines
• Strong storytelling skills

Soft skills required:

• A hard-working, humble disposition.
• Capacity to communicate well with stakeholders as well as team members
• A quick thinker who can adapt to a fast-paced start-up environment and work with minimum supervision.

Qualifications:

Bachelor's / Master’s degree

Interview Procedure:

Candidates will be analysed over a round of interviews including but not limited to;

1.     Personal Interview

2.     Theoretical Interview

3.     Technical Interview

Role: Content Developer

Industry Type IT: Software, Software Services

Functional Area IT: Journalism, Editing, Content

Employment Type: Full Time/Part-Time

Employee Tenure: Probation/Permanent

Role Category: Content Development

Candidates should e-mail their resume/cv to [email protected] to enrol themselves for the opportunity.

Note: Candidates will be hired on probation period for the initial few weeks. We at Meetish InfoTech believes in housing creative and talented minds with firm beliefs and dedication to achieve big in their life. If joining a fun and a co-working space is your thing, you definitely need to join us! We are a space, booming with creativity and talent offering a diverse opportunity to all, irrespective of the field or the designation. Offering a unique one of a kind platform, our start up is here to be the right opportunity that each of you has been waiting for. With a team of goal driven professionals, we are here to empower one and all and grow together. Why not join us, and take your professional venture to a new height filled with creativity, talent, fun and convenience!

Company Details:

Meetish InfoTech Private Limited

CIN No. - U74999DL2018PTC340500

South Delhi, New Delhi- 110017